![]() ![]() ![]() Led by serial entrepreneurs and veterans of Nike and Crocs, the company rallies off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Personalizing and dressing up shoes in fashionable and fun ways mirrors today’s “individualism” frenzy.įounded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. Whiskers is re-imagining a category that’s been long overlooked for decades yet is now an essential part of premium wardrobes. They coordinate in style and color with trendy footwear and apparel brands, are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths. In addition to golf laces, Whiskers designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. Navy-light blue, orange-white, berry-black, green-blue and purple-pink are top-selling patterns. They join popular solid laces in navy, Carolina blue, pink and red. Whiskers boasts more than 70 colors and patterns, including relatively new turquoise, mint green, Vegas gold, guava and lavender, as well as neon laces in blue, green, orange, pink and yellow hues. products are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands. Re-lacing golf shoes often takes less than three minutes and Whiskers’ Tour representative is on-site at tournaments to seamlessly assist. Golfers match Whiskers laces’ colors and patterns to their shirts, hats, belts and shoes. Proceeds from sales of Whiskers blue and yellow laces – colors of the country’s flag – benefitted Save the Children Ukraine and the Ukraine Crisis Relief Fund, two highly respected non-profits focused on humanitarian relief initiatives in the embattled country. Whiskers’ altruism is also typified in its “Stand for Ukraine” program from March to August 2022. ![]() “We are grateful to the men and women who purchase pink Whiskers laces, so we can help drive people to early detection measures.” “There are more than 3.8 million cases of breast cancer in the U.S.,” says Kyle Groth, CEO of Whiskers. ![]()
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